Update: 15.05.2023
Last week: 18 week 2023 (01.05.2023 - 07.05.2023)
Last full month: April 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 5 781 | -10.9% | 8.3% | -0.2 | 10 656 183 | -11.2% | 7.0% | -0.2 | -8.3% |
| MoM | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| YTD | 106 613 | 42.8% | 8.6% | 2.7 | 192 539 960 | 43.0% | 7.2% | 2.3 | -2.5% |
| MAT | 277 793 | 83.9% | 8.1% | 3 | 508 565 586 | 95.9% | 7.0% | 2.6 | 16.7% |
| BRAINMAX | |||||||||
| WoW | 982 | 18.2% | 100.0% | 0 | 3 379 882 | 19.9% | 100.0% | 0 | 18.2% |
| MoM | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| YTD | 12 421 | Inf | 100.0% | NA | 42 055 038 | Inf | 100.0% | NA | NA |
| MAT | 22 608 | Inf | NA | NA | 74 823 524 | Inf | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 021 | -2.5% | 46.0% | 0.5 | 58 136 799 | -2.2% | 41.2% | 0.2 | -3.7% |
| MoM | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| YTD | 307 481 | 35.4% | 42.8% | 4.5 | 931 812 584 | 34.7% | 39.0% | 5.8 | 21.1% |
| MAT | 757 530 | 61.6% | 43.8% | 6.4 | 2 220 080 141 | 57.9% | 38.7% | 7.4 | 37.9% |
| MODELAX-N | |||||||||
| WoW | 20 599 | -11.1% | 18.4% | -1.5 | 6 264 236 | -12.3% | 9.9% | -1 | -3.9% |
| MoM | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| YTD | 370 052 | 780.1% | 18.0% | 16.1 | 116 408 701 | 696.2% | 10.2% | 9.2 | -7.5% |
| MAT | 689 386 | 1539.6% | 12.9% | 12.2 | 224 229 543 | 1433.7% | 7.4% | 6.9 | -6.8% |
| REDUXIN | |||||||||
| WoW | 13 081 | -0.9% | 31.7% | 0.9 | 58 104 116 | 0.7% | 41.1% | 1.4 | -3.7% |
| MoM | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| YTD | 247 341 | 3.2% | 34.5% | -6 | 1 015 616 810 | -5.1% | 42.5% | -8.9 | 21.1% |
| MAT | 609 765 | 13.1% | 35.3% | -7.8 | 2 519 275 916 | 1.6% | 43.9% | -11.3 | 37.9% |
| REDUXIN FORTE | |||||||||
| WoW | 3 025 | -13.6% | 7.3% | -0.8 | 11 249 689 | -15.4% | 8.0% | -1.2 | -3.7% |
| MoM | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
| YTD | 57 104 | 38.5% | 8.0% | 1 | 213 034 558 | 38.3% | 8.9% | 1.5 | 21.1% |
| MAT | 134 555 | 50.1% | 7.8% | 0.6 | 509 060 528 | 63.2% | 8.9% | 1.9 | 37.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 106 613 | 42.8% | 8.6% | 2.7 | 192 539 960 | 43.0% | 7.2% | 2.3 | -2.5% |
| BRAINMAX | 12 421 | Inf | 100.0% | NA | 42 055 038 | Inf | 100.0% | NA | NA |
| GOLDLINE PLUS | 307 481 | 35.4% | 42.8% | 4.5 | 931 812 584 | 34.7% | 39.0% | 5.8 | 21.1% |
| MODELAX-N | 370 052 | 780.1% | 18.0% | 16.1 | 116 408 701 | 696.2% | 10.2% | 9.2 | -7.5% |
| REDUXIN CAPS | 247 341 | 3.2% | 34.5% | -6 | 1 015 616 810 | -5.1% | 42.5% | -8.9 | 21.1% |
| REDUXIN FORTE | 57 104 | 38.5% | 8.0% | 1 | 213 034 558 | 38.3% | 8.9% | 1.5 | 21.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 277 793 | 83.9% | 8.1% | 3 | 508 565 586 | 95.9% | 7.0% | 2.6 | 16.7% |
| BRAINMAX | 22 608 | Inf | NA | NA | 74 823 524 | Inf | NA | NA | NA |
| GOLDLINE PLUS | 757 530 | 61.6% | 43.8% | 6.4 | 2 220 080 141 | 57.9% | 38.7% | 7.4 | 37.9% |
| MODELAX-N | 689 386 | 1539.6% | 12.9% | 12.2 | 224 229 543 | 1433.7% | 7.4% | 6.9 | -6.8% |
| REDUXIN CAPS | 609 765 | 13.1% | 35.3% | -7.8 | 2 519 275 916 | 1.6% | 43.9% | -11.3 | 37.9% |
| REDUXIN FORTE | 134 555 | 50.1% | 7.8% | 0.6 | 509 060 528 | 63.2% | 8.9% | 1.9 | 37.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 5 781 | -10.9% | 8.3% | -0.2 | 10 656 183 | -11.2% | 7.0% | -0.2 | -8.3% |
| BRAINMAX | 982 | 18.2% | 100.0% | 0 | 3 379 882 | 19.9% | 100.0% | 0 | 18.2% |
| GOLDLINE PLUS | 19 021 | -2.5% | 46.0% | 0.5 | 58 136 799 | -2.2% | 41.2% | 0.2 | -3.7% |
| MODELAX-N | 20 599 | -11.1% | 18.4% | -1.5 | 6 264 236 | -12.3% | 9.9% | -1 | -3.9% |
| REDUXIN CAPS | 13 081 | -0.9% | 31.7% | 0.9 | 58 104 116 | 0.7% | 41.1% | 1.4 | -3.7% |
| REDUXIN FORTE | 3 025 | -13.6% | 7.3% | -0.8 | 11 249 689 | -15.4% | 8.0% | -1.2 | -3.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 29 949 | 2.4% | 8.8% | 0.5 | 54 959 935 | 5.1% | 7.4% | 0.4 | -3.0% |
| BRAINMAX | 3 633 | 3.4% | 100.0% | 0 | 12 317 874 | 3.8% | 100.0% | 0 | 3.4% |
| GOLDLINE PLUS | 84 447 | 3.9% | 44.4% | 1.2 | 260 075 181 | 6.3% | 40.7% | 0.8 | 1.0% |
| MODELAX-N | 101 134 | 1.5% | 19.4% | 0.6 | 31 290 998 | 1.5% | 10.8% | 0.2 | -1.5% |
| REDUXIN CAPS | 63 468 | -3.7% | 33.3% | -1.6 | 261 511 452 | 3.1% | 40.9% | -0.4 | 1.0% |
| REDUXIN FORTE | 15 588 | 6.2% | 8.2% | 0.4 | 59 053 792 | 6.7% | 9.2% | 0.2 | 1.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs